Work with me
Senior digital work,
on the terms that fit.
15+ years of platform leadership sit behind everything here, whether I'm steering a digital organization, delivering a build, or stepping into a full-time role.
01How I help
Three ways to work together
On your team
For a team building something worth the focus, that values technical depth in its leadership.
The right full-time leadership role, somewhere I can set digital and platform direction and get into the architecture when it helps. If that's the kind of leader you're hiring, let's talk.
- Digital & platform leadership
- Engineering org and roadmap ownership
- Architecture-level technical depth
- 15+ years across global consumer brands
Open to the right role
Sites & platforms
For teams whose next build matters, from a larger platform to a community site that has to look right and stay easy to run.
Full design and build on a modern stack (Next.js, React, TypeScript, Vercel) that stays fast under load and easy to maintain. The code stays clean enough that your team or the next developer can pick it up without trouble.
- Discovery, architecture & content planning
- Performance, accessibility & SEO
- Analytics and third-party integrations
- Editable content and a clean handover
Fixed-scope project · written proposal and timeline
Strategy & leadership
For teams that need a senior digital and platform voice without a full-time hire.
Platform and digital strategy, modernization, hiring, and the senior judgment to steer it, scaled to what you need. When a team needs someone in the chair for a stretch, I take on fractional or interim leadership too, and I speak at conferences, including Sitecore Symposium, and run workshops for teams.
- Platform & digital strategy
- Composable / headless CMS direction
- Engineering team leadership & hiring
- AI enablement & modernization
- Conference talks & team workshops
Ongoing, or a few hours to talk a decision through
02Background
Most recently I was Associate Director of Digital Experience at Kimberly-Clark, running a $5M portfolio and leading teams of more than 70 across web delivery for brands like Huggies and Kleenex.
Before that, digital platform leadership across Focus Brands (Cinnabon, Auntie Anne's) and Chick-fil-A. Across 15 years that has meant headless CMS modernization, AI enablement, and mobile delivery, plus the team-building that keeps it all running after I step out.
03Build projects
What you can count on
The rest of this page covers how I run a build, whether that's a larger platform project or a small-business site. Every build ships batteries included: the things below come standard, not as add-ons. Advisory and leadership work differently, so we shape those over a conversation.
Fast and mobile-first
Built on Next.js, deployed on Vercel. Pages load quickly on any device, anywhere.
No surprises
You see a working preview before anything goes live. If something isn't right, we fix it.
Launch support
I handle the deploy and DNS setup. You get a live URL with no loose ends.
Ongoing partnership
Need something different after launch? I can handle updates, add pages, or take on bigger work over time. Or I'll set you up to manage it yourself, with everything documented.
04Process
How a build comes together
From the first conversation to launch, in short, clear steps you can follow.
Brief
One conversation about what you need, who it's for, and what success looks like.
Preview
I build a working site and share a live preview URL for you to click through.
Review
We go back and forth until it's right. Most projects land in one or two rounds, and there's no hard limit.
Launch
I push it live. After that, I can keep managing it for you, or set you up to run it yourself.
06Get in touch
Let's talk about what's next.
Tell me what you're working on or hiring for, and I'll come back with a clear next step.